The GEO Playbook
Winning Search in the Age of AI
Google's AI Overviews, Bing's Copilot, Perplexity, ChatGPT search. The way people find information is changing faster than most marketing teams can adapt. Traditional SEO is not dead, but it is no longer enough. Welcome to Generative Engine Optimization.
The GEO Playbook is the first comprehensive guide to optimizing your content for AI-powered search engines. Catherine Merritt breaks down exactly how generative search models select, cite, and surface content, then gives you a repeatable framework for making your pages the ones AI chooses to reference. From structured data and entity authority to citation-friendly formatting and semantic depth, every technique is grounded in how these systems actually work, not in speculation.
If your traffic depends on search visibility, this book is not optional reading. It is your new strategy playbook.